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Marketing Maps
A marketing map is an idea map applied to a marketing effort. Idea mapping might be used in several ways in a marketing effort: To create a marketing assessment To outline a marketing plan In working...
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Marketing Audit
In a marketing audit, the consultant uses a standard process to assess the state of the company’s marketing efforts. AB — 1 April 2009
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Some basic marketing concepts (and gimmicks)
Here are some concepts and gimmicks that I have found useful for formulating the basic marketing approach for a product or service: Key concept: Audience, target market It’s important to have a clear...
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Classic 1995 Internet Marketing e-Book Now Online in Free Archive
I’ve now posted the entire text of my groundbreaking 1995 e-book, The Smart (aka Small) Business Guide to Internet Marketing, here on Optimization Marketing. This was one of the first books published...
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